The strategy for this site began with our collaboration with Team Creative, who had the idea of combining wall art with Augmented Reality. Team Creative commissioned artwork and designs for Amazing Machines, while Scenegraph Studios developed the back end to the site. We also gathered the 3D models for the site which had to be optimised, allowing the Web AR to run as smoothly as possible.
This site was intended to be used for e-commerce, allowing users to simply navigate, select, and purchase the limited edition interactive AR wall art.
Our Strategy Concludes.
- Collaboration – Working with Team Creative to understand the needs of the website.
- Development – Using WordPress we developed the back end of the site, creating custom pages navigation. Using WooCommerce to add e-Commerce features to the site allowing the user to purchase products.
- Marketing – We set up Google Analytics to understand the client base in order to create a more effective site. Created posts on social media in order to bring more users to the site and to push sales.